welcome to shape. this is a collaborative blog to share thoughts and ideas of 4 young designers.

apple, banana, pear

Posted: November 4th, 2009 | Author: ralph | Filed under: Design | Tags: , , , , , | 1 Comment »

fruit type
(via)

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The Kraken

Posted: October 28th, 2009 | Author: ralph | Filed under: Design | Tags: , , , , , | No Comments »

Kraken

The Kraken™ Black Spiced Rum is the newest offering from Proximo Spirits and weighs in at a legendary 94 proof. The Kraken™ is imported black rum from the Caribbean and blended with over 11 secret spices. The rum takes its name from the mythical sea beast which is said to have wreaked havoc with tall ships and rum running vessels throughout history.

While the smooth taste of The Kraken™ lends itself to be enjoyed as a sipping rum, it can also be enjoyed as a key ingredient in traditional cocktails like the Kraken™ & cola. For an interesting and new taste experience, try The Kraken™ with your favorite energy drink. The rick black color takes its hue from the mysterious ink that, as legend has, the Kraken covered its prey with during fierce battles at sea.

The Kraken’s proprietary bottle is a replica of a Victorian Rum bottle and features two handles – allowing for easy portability (as well as potability). The Kraken™ is now available at select restaurants, bars and retail stores nationwide.”

The Kraken was designed by London based Stranger & Stranger, who specialize in the Wine & Spirits category. (via)

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Sign Typography– East Hill Lift

Posted: October 27th, 2009 | Author: ralph | Filed under: Design | Tags: , , , , | 2 Comments »

East Hill Lift

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The Corner Deli

Posted: October 18th, 2009 | Author: ralph | Filed under: Design | Tags: , , | No Comments »

the deli card

I love this business card! Great concept and typography in the logo, clean design and cool color scheme. Though at the same time if this is actually a card for a deli should there be something more food themed? Or is the eye catching logo and effectiveness in communicating address and contact information all a card really needs? If it were an advertisement of some sort it would certainly need something to make the viewer want food…

Just some questions I was asking myself. Overall, I like it.

What do you think? Leave a comment if you have an opinion.

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Window Typography

Posted: October 18th, 2009 | Author: ralph | Filed under: Design | Tags: , , | No Comments »

bagelshop window

Really cool typography in this bagel shop window.

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